A philanthropic agency
taking the climate agenda to the networks
of great influencers in Brazil.
It is necessary to act
and it has to be now!
How about a samba to remedy the damage?
It's nothing new.
Earth's timer is reaching its limit.
The weather is warming and we are on mute.
Our cuíca isn't snoring.
Listen carefully to what she says: we need to make some noise!
From active listening to the planet’s requests for help
Working in the community, as samba knows.
There is still time!
Now is the time to turn up the sound so everyone can hear:
Those who suffer the consequences, but are removed from the debate,
the privileged who ignore reality,
the young people who are having their future stolen.
And we need to drum loudly:
Our samba will echo on social media!
Influence is a powerful tool for mobilization and structural change.
An essential instrument for samba to happen.
Why aren't we using it to slow the climate emergency?
We weren't.
Cuíca was born to change this reality.
We want to co-create a space of information, harmony and sensitivity on social media.
We want to change the future based on the invisible connections of now
An entire avenue in the cadence of engagement and affection
A samba to brighten the day and clear the game.
Let's go?